What is Your Data Worth?

Had a thought over the holidays.  Facebook has 2 – 2.5 billion users.  Every year Facebook makes about $14 billion per quarter in revenues.  Some rough numbers, but it seems your data is worth about $30 per year, at least to Facebook.

Now all things aren’t equal and some users are going to be worth more to advertisers than others.  I am guessing it could be 2x or more.  So maybe my value (or more precisely the value of my posts) to Facebook is worth, let’s say, $100 a year.   I wonder if Facebook would allow people to pay some similar fee to keep their data more private. I mean, it shouldn’t matter to them, right?

 

UGA vs Bevo

Mascot madness: Huge longhorn steer charges at bulldog before US college football game (VIDEO)I liked the RT (Russia Today) reporting on the Uga vs Bevo confrontation at the beginning of the Sugar Bowl.  Oh, Horns won 28 – 21.

Mascot madness: Huge longhorn steer charges at bulldog before US college football game (VIDEO)

There was chaos ahead of the Sugar Bowl American college football game between Texas and Georgia when Texas mascot Bevo – a giant longhorn steer – charged at Georgia talisman Uga the bulldog.
Bystanders were forced to scarper in fear as Bevo broke free from his somewhat flimsy enclosure and charged towards Uga.
Despite being massively outweighed, Uga managed to dodge the giant steer before handlers managed to get Bevo back under control – much to the relief of those nearby.