What is Your Data Worth?

Had a thought over the holidays.  Facebook has 2 – 2.5 billion users.  Every year Facebook makes about $14 billion per quarter in revenues.  Some rough numbers, but it seems your data is worth about $30 per year, at least to Facebook.

Now all things aren’t equal and some users are going to be worth more to advertisers than others.  I am guessing it could be 2x or more.  So maybe my value (or more precisely the value of my posts) to Facebook is worth, let’s say, $100 a year.   I wonder if Facebook would allow people to pay some similar fee to keep their data more private. I mean, it shouldn’t matter to them, right?

 

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